Commissioned by Nottingham based Pharmaceutical company ‘Pharmaceutical Profiles’. Fifteen Design, Nottingham based graphic design company were keen to make an bold impact with this campaign to target women for clinical trials.

This advertising campaign was swiftly followed with a direct mail campaign to back it up. The result of this was a massive increase on the number of women applying to sign up for clinical trials.

Alex Gilmore-Roberts, Volunteer Marketing Manager at Pharmaceutical Profiles said “this new advertising strategy and new advertising campaign design has really exceeded our expectations”